Marlboro Ice Switch It Up Instant Win Game

Click image to enter!


NO PURCHASE NECESSARY. Limited to eligible smokers 21 years of age or older who are legal residents of the 50 U.S. or D.C. (except MA and MI). Void in MA, MI and where prohibited. Sweepstakes begins at or about 9:00:00 a.m. ET on 2/26/18 and ends at 11:59:59 p.m. ET on 3/25/18. See Official Rules for details.


To  play  the  Instant Win Game, you  must  first  become  a  registered  user  at If you are not a registered user, go to and follow the instructions to register. When you register on you will be assigned a unique 9-digit customer number (herein “CCN”) and will select, or may be assigned, a user ID that will be associated with your account.  By registering at you agree to be added to the Marlboro mailing list.

During each Entry Period, follow the links and instructions to navigate to the “Marlboro Ice Switch It Up” page. Then, follow the links and instructions to “open” the digital pack to see an available prize type (“Prize Type”) presented on the screen. You must decide whether you want to play for a chance to win the presented Prize Type or pass to another Prize Type by “sealing” up the digital pack. There are ten (10) Prize Types available per Entry Period. You may continue to pass and “reseal” the digital pack until the prize you would like to enter for the chance to win is displayed or you have reached the last available Prize Type for entry for the applicable Entry Period. Once you pass on a Prize Type, you cannot go back to any other passed Prize Type during such Entry Period.  If you pass on a Prize Type and do not return to or otherwise play during the Entry Period, such play will be lost and will not carry over into subsequent Entry Periods (if any).

Once you select a Prize Type or reach the last Prize Type available, follow the instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed, but are subject to verification. Potential winners of the Instant Win Game will be provided directions for validation.

The prizes displayed on the website represents prizes available at the beginning of the applicable Entry Period. Prizes for each Prize Type might not be available at the time of play.   

Limit: Each entrant may receive one (1) play per Entry Period during the Promotion Period.

Prizes: [Read more…]