The Lay’s® Flavor All-Stars Promotion

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NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED BY LAW. BY PARTICIPATING IN THE PROMOTION, PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR (AS DEFINED BELOW), WHICH SHALL BE FINAL IN ALL RESPECTS.

ELIGIBILITY: The Lay’s® Flavor All-Stars Promotion (“Promotion”) is open only to legal residents of any of the fifty (50) United States, the District of Columbia and Puerto Rico, who are eighteen (18) years of age or older at the time of participation.

PROMOTION PERIOD: The Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on October 3, 2016 and ends at 11:59:59 a.m. CT on November 13, 2016 (“Promotion Period”). The computer of Sponsor’s Web master is the official time-keeping device of the Promotion.

HOW TO PLAY THE INSTANT-WIN GAME: There are two (2) ways to participate in the Instant-Win Game:

(a) Text Message: A Code (defined below) is required if playing the Instant-Win Game via text messaging. To obtain a Code, purchase any specially-marked bag of Lay’s® Smoked Gouda & Chive Potato Chips, Lay’s® Chicken & Waffles Potato Chips, Lay’s® Wavy West Coast Truffle Fries Potato Chips or Lay’s® Sriracha Potato Chips and look for the numerical product code (“Code”) located below the “guaranteed fresh” statement on the front of the Lay’s® brand bag. Use your mobile device to text FLAVOR to short code 24477 and follow the automated instructions to text your birthdate (to confirm eligibility) and Code (a “Play”). For each text message Play, you will receive up to four (4) reply text messages about the Promotion from the Sponsor. Participants must have a mobile phone with text messaging capabilities to play by text message and may incur a standard text message charge from their wireless service provider for each text message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Participants are solely responsible for any such wireless charges. Not all wireless carriers will participate. If you wish to opt out, text STOP to 24477. Text HELP to 24477 if you would like more information. If your mobile device displays a winning prize message, you are a winner of a prize (subject to verification). The message will also provide next steps to claim your prize. If your mobile device displays a non-winning prize message, you are not a winner of a prize. Limit one (1) Code per Play.

(b) Call Toll Free: To play without making a purchase and sending a text, call toll free 1-877-966-6542 from your touch-tone telephone and follow the automated instructions (also a “Play”). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize.

In the event of an identity dispute of a Play, the Play will be considered made by the registered owner of the phone number used for the Play. Limit one (1) Play per person/phone number per hour, regardless of method of participation.

Limit one (1) Sweepstakes entry per person/email address per day.

SWEEPSTAKES RANDOM DRAWING: The Sweepstakes Prize winner will be selected in a random drawing to be held on or about November 15, 2016 from among all eligible Sweepstakes entries received by the Judges. Odds of winning the Sweepstakes Prize depend on the number of eligible Sweepstakes entries received throughout the entire Promotion Period.

PRIZE DETAILS:

Instant-Win Prizes (996 total; 1 per hour): $100.00, awarded in the form of a check, payable to winner.

Sweepstakes Prize (1): “Lay’s® for a Year”, awarded in the form of fifty-two (52) coupons; each redeemable for one (1) bag of Lay’s® brand chips. Coupons subject to terms and conditions as stated on coupons. Approximate Retail Value (“ARV”) of the Sweepstakes Prize is $230.00. Any difference between stated value and actual value will not be awarded.

 

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