The 2016 CHEETOS Egg Creator Promotion

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2016 CHEETOS Egg Creator Promotion

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  1. ELIGIBILITY: The 2016 CHEETOS Egg Creator Promotion (“Promotion”) is open only to legal residents of any of the 50 United States, the District of Columbia and Puerto Rico who are 18 years of age or older at the time of participation. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, participating retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion).
  2. PROMOTION PERIOD: The Promotion consists of six (6) weekly random drawings (each a “Weekly Drawing”) and a daily instant win game (each an “Instant-Win Game”). The Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on February 16, 2016 and ends at 11:59:59 a.m. CT on March 28, 2016 (“Promotion Period”). For the Weekly Drawing portion of the Promotion, the Promotion Period is divided into six (6) weekly entry periods (each a “Week”) as outlined in the table below. For the Instant-Win Game portion of the Promotion, the Promotion is divided into forty-two (42) daily entry periods (each a “Day”). A “Day” is defined as the twenty four (24) hours between 12:00:00 a.m. CT and the following 11:59:59 p.m. CT with the exception of the first day of the Promotion Period which shall begin at 12:00:00 p.m. CT and end the following 11:59:59 p.m. CT and the last day of the Promotion Period which shall begin at 12:00:00 a.m. CT and end the following 11:59:59 a.m. CT. The time clock of the Promotion administrator is the official clock for this Promotion.
    Week Start Date/Time End Date/Time Weekly Drawing Date
    1 02/16/16, 12:00:00 p.m. CT 02/22/16, 11:59:59 p.m. CT 02/23/16
    2 02/23/16, 12:00:00 a.m. CT 02/29/16, 11:59:59 p.m. CT 03/01/16
    3 03/01/16, 12:00:00 a.m. CT 03/07/16, 11:59:59 p.m. CT 03/08/16
    4 03/08/16, 12:00:00 a.m. CT 03/14/16, 11:59:59 p.m. CT 03/15/16
    5 03/15/16, 12:00:00 a.m. CT 03/21/16, 11:59:59 p.m. CT 03/22/16
    6 03/22/16, 12:00:00 a.m. CT 03/28/16, 11:59:59 a.m. CT 03/29/16
  3. HOW TO PARTICIPATE: To participate in the Promotion, visit www.cheetos.com (“Web Site”), during the Promotion Period, look for the Promotion mention and follow the online instructions.Step 1: Design a digital egg using the online egg-creator tool. For each egg that you create and post to the online gallery, you will receive one (1) entry into the corresponding Weekly Drawing (based on the day in which you submitted your egg design) for a chance to win a Weekly Prize and an opportunity to play the Instant-Win Game.Limit five (5) egg design submissions and five (5) entries into the corresponding Weekly Drawing per person/email address per day.Bonus Entries: Share your egg(s) via Facebook, Pinterest and/or Twitter as indicated on the Web Site. Each time you share an egg as indicated on the Web Site, including the hashtag #CheetosEasterEntry, you will receive two (2) bonus entries into the corresponding Weekly Drawing.

    Limit ten (10) bonus entries into the corresponding Weekly Drawing per person/email address per day.

    Step 2: Play the Instant-Win Game by “cracking your egg”. To play the Instant-Win Game, a “Bag Code” and “UPC Code” (both defined below) are required.

    To obtain a Bag Code and UPC Code, purchase any CHEETOS® product during the Promotion Period. The Bag Code is the 9-12 digit product code below the “Guaranteed Fresh” statement on the front of the CHEETOS® brand product package the UPC Code is the number located below the bar code on the back of the CHEETOS® brand product package. See www.cheetos.com for a complete list of CHEETOS® products and information about how to locate the Bag Code and UPC Code on CHEETOS® packages. For a free Bag Code and UPC Code, call toll free 1-866-712-2398, during the Promotion Period, and follow the automated instructions. For each completed call, you will receive one (1) free Bag Code and one (1) free UPC Code. Limit ten (10) free Bag Codes and ten (10) free UPC Codes per person/day.

    Upon obtaining a Bag Code and UPC Code, input all digits of the Bag Code and the last 5 digits of the UPC Code as indicated on the Web Site to play for a chance to win an Instant-Win Prize (each a “Play”). If your computer screen displays a prize-winning message, you are a potential winner of an Instant-Win Prize (subject to verification). If your computer screen displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Randomly selected times, during each Day of the Promotion Period, will be chosen by the independent judging organization (the “Judges”), and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer on or immediately after a randomly selected time during the Promotion Period) will win a prize (subject to verification). Instant-Win Prizes will be awarded at a rate of five (5) per Day. All Plays must be properly received and recorded within the Promotion Period in order to be eligible to win a prize. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received per Day.

    More Bonus Entries: Each time you play the Instant-Win Game, you will receive three (3) bonus entries into the corresponding Weekly Drawing.

    Limit ten (10) Plays per person/email address per day for the Instant-Win Game. Limit thirty (30) bonus entries into the corresponding Weekly Drawing per person/email address per day for the Instant-Win Game.

    Egg designs/entries will not be judged. See Rule #4 for Weekly Drawing details. All participants must have a valid email address. In the event of an identity dispute, an entry and/or Play will be considered made by the registered owner of the email address used for the entry or Play. It is solely the responsibility of the participant to notify Sponsor in writing if the participant changes his or her email address during the Promotion Period. Sponsor and its agencies will not accept entries or Plays that are late, incomplete, misdirected, or unintelligible. Use of any robotic, automatic, programmed or similar methods of entering the Weekly Drawing or submitting a Play in the Instant-Win Game will void all entries or Plays (as applicable) and result in disqualification.

  4. WEEKLY DRAWINGS: One (1) Weekly Prize winner will be selected for each Week in a random drawing on or about each Drawing Date listed in Rule #2 from among all eligible entries received during the corresponding Week (i.e. each a “Weekly Drawing”). Entries will not carry forward to subsequent Weekly Drawings. All Weekly Drawings will be conducted by an independent judging agency, whose decisions are final in all matters relating to this Promotion. Odds of winning a Weekly Prize depend on the number of eligible entries received for a corresponding Week.
  5. PRIZE DETAILS:Weekly Prizes (6; 1 per Week): $1,000, awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $1,000 each.Instant-Win Prizes (210; 5 per Day): $10 gift card. Gift cards are subject to terms and conditions as set by the issuer. ARV: $10 each.Winner must accept prize as stated by Sponsor or prize may be forfeited. Total ARV of all prizes is $8,100. Limit of one (1) Weekly Prize per person/email address/household. Limit three (3) Instant-Win Prizes per person/email address/household.

 

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