The CHEETOS® brand Digital Egg Hunt Sweepstakes

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Cheetos

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Starter Code: FBNx5ff47

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THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE THE CHANCE OF WINNING. SWEEPSTAKES BEGINS 12:00:00 P.M. CENTRAL TIME (CT) ON APRIL 3, 2014 AND ENDS AT 11:59:59 A.M. CT ON APRIL 20, 2014 (“SWEEPSTAKES PERIOD”). VOID WHERE PROHIBITED BY LAW.

(“Sweepstakes”) is open only to individuals who are legal residents of any of the 50 United States or the District of Columbia and are 13 years of age or older at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Sweepstakes (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step” of each) and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Sweepstakes).

HOW TO PLAY:

OBTAIN A BAG CODE: During the Sweepstakes Period, purchase any CHEETOS® snack brand product and look for the 9-digit number located beneath the “Guaranteed Fresh” stamp on the CHEETOS® brand product package (each a “Bag Code”). To obtain a Sweepstakes Code without making a purchase, call 1-888-859-3966. For each completed call, you will receive one (1) free Bag Code. Limit one (10) free Bag Codes per person/day.

OBTAIN AN EGG CODE: During the Sweepstakes Period, look online for Sponsor’s post of “digital eggs” each containing a 9-digit code (“Egg Code”). Digital eggs will appear on Sponsor’s and/or Sponsor’s promotional partner’s social-media Web Sites. You may be required to be a follower of such Web Site(s) in order to view/find such digital eggs. There is no cost to sign up for the Web Site (s).

PLAY FOR A CHANCE TO WIN: During the Sweepstakes Period, and upon obtaining a Bag Code or Egg Code (hereinafter, both referred to as “Code”), visit www.cheetosegghunt.com (the “Web Site”), and follow the on-screen instructions to input your date of birth, Code (exactly as it appears on the package or as stated on the Web posting), and email address and then properly submit an online play to determine if you have won an Instant-Win Prize (subject to verification) (a “Play”). If your computer screen displays a prize-winning message, you are a potential winner of the Instant-Win Prize as indicated in the message (subject to verification). If your computer screen displays a non-winning prize message, you are not a winner of an Instant-Win Prize. For each Play you will receive one (1) entry into the Grand Prize drawing. See Rule #3 for Grand Prize drawing details.

Randomly selected times, during the Sweepstakes Period, will be chosen by the independent judging organization (the “Judges”), and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer on or immediately after a randomly selected time during the Sweepstakes Period) will win a prize (subject to verification). All Plays must be properly received and recorded within the Sweepstakes Period in order to be eligible to win a prize. All participants must have a valid email address. In the event of an identity dispute, a Play will be considered made by the registered owner of the email address used for the Play. It is solely the responsibility of the participant to notify Sponsor in writing if the participant changes his or her email address during the Sweepstakes Period.

Limit ten (10) Plays per day per person/email address. A “day” is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. CT and ending at the following 11:59:59 p.m. CT, with the exception of the first day of the Sweepstakes Period which shall begin at 12:00:00 p.m. CT and end the following 11:59:59 p.m. CT and the last day of the Sweepstakes period which shall begin at 12:00:00 a.m. CT and end the following 11:59:59 a.m. CT.

GRAND PRIZE DRAWING: The Grand Prize winner will be selected in a random drawing from among all eligible Plays received throughout the Sweepstakes Period on or about April 21, 2014 by an independent judging organization whose decisions shall be final.

PRIZE DETAILS:

GRAND PRIZE (1): $10,000 awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $10,000.

INSTANT-WIN PRIZES: The listing below includes the quantity available of each prize, the prize description, and the ARV of each prize:

One (1): Denver Broncos autographed gear. ARV: $200.00.

One (1): Sporting KC MLS Soccer Team (Kansas City) autographed jersey. ARV: $200.00.

Ten (10): $200.00 Apple Gift Card. ARV: $200.00 each.

One (1): Two (2) Sporting KC tickets to a home game in Kansas City at the Sporting Park Stadium. ARV: $70.00.

Twenty (20): $50 Visa Gift Card. ARV: $50.00 each.

One hundred (100): Two (2) Fandango Movie Tickets. Subject to Fandango’s terms and conditions at www.fandango.com/termsofuse.aspx and www.fandango.com/PurchasePolicy.aspx. ARV: $20.00 each.

Seventy Two (72): One (1) Cap’n Crunch® Retro T-Shirt. ARV: $20.00 each.

Five (5): Pictionary Frame Game. ARV: $19.99 each.

Five (5): Pictionary Classic Board Game. ARV: $19.99 each.

Five (5): Apples to Apples Big Picture Game. ARV: $19.99 each.

Five (5): Apples to Apples Party Box Game. ARV: $19.99 each.

Ten (10): One (1) case of Rold Gold&#reg; Pretzels. ARV: $16.00 each.

One hundred (100): $10.00 Amazon Gift Card. ARV: $10.00 each.

Ten (10): UNO Card Game. ARV: $4.99 each.

Three hundred (300): Coupon good for any Frito-Lay product up to a value of $4.95. ARV: $4.95 each.

Twenty five (25): Two (2) coupons each good for one (1) 8.5 ounce bag of Cracker Jack&#reg; Original candy coated popcorn and peanut snack. ARV: $4.58 each.

One hundred fifty (150): Coupon good for one (1) 2-liter bottle of any Pepsi Cola product. ARV: $3.00 each.

Fifty (50): Coupon good for one (1) Flamin’ Hot&#reg; Cheetos&#reg; Burrito available at participating locations. ARV: $1.99 each.

Prizes are subject to terms and conditions as set by issuer. Autographs have no cash value. Winner must accept prize as stated by Sponsor or prize may be forfeited and awarded to an alternate winner. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received. Odds of winning the Grand Prize depend on the number of eligible Plays received throughout the entire Sweepstakes Period. Any difference between stated value and actual value will not be awarded. Total ARV of all prizes is $22,663.20. Limit two (2) Instant-Win Prizes per person/email address.

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