Where’s Lucky? (the “Instant Win Game”)

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Where’s Lucky?

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NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility: Where’s Lucky? (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees, officers, and representatives of General Mills Sales, Inc., AKQA, Inc., HelloWorld, Inc., as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation in the Instant Win Game constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.

 Prizes: SEVENTY FIVE (75) GRAND PRIZES: Custom Designed Headphones Approximate Retail Value (“ARV”): $299.00. FIFTY (50) FIRST PRIZES: A bracelet. ARV: $140. FIFTY (50) SECOND PRIZES: A Pro-Style Skateboard. There are inherent risks associated with using a skateboard. ARV: $100. FIFTY (50) THIRD PRIZES: Custom Designed High Tops (potential winners be able to select their shoe size upon receiving a win email). ARV: $75. ONE HUNDRED (100) FOURTH PRIZES: A One-of-a-kind, Exclusive Fan Designed Cell Phone Case. ARV: $40. ONE HUNDRED (100) FIFTH PRIZES: Custom Designed Hat. ARV: $15. Products determined by Sponsor in its sole discretion. Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. No cash or other substitution, assignment or transfer of any prizes permitted, except by Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value. Winners are responsible for all federal, state, and local taxes and fees associated with prize receipt and/or use. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied offered by Sponsor. TOTAL ARV OF ALL PRIZES: $43,675. Limit: One (1) Instant Win Game Prize per person per day for a total of five (5) Instant Win Game Prizes per person during the Promotion Period.

Timing: The Instant Win Game begins on March 4, 2014 at 12:00 a.m. Eastern Time (“ET”) and ends on March 17, 2014 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official time-keeping device for the Instant Win Game.

Limit: Each entrant may play twelve (12) times per day during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider, Internet service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder.

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