TRIDENT ROXIMITY SWEEPSTAKES

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1. HOW TO ENTER: Beginning at 12:00:00 am ET on March 23, 2013 through 11:59:59 pm ET on May 31, 2013 (the “Promotion Period”) there are two ways to enter: A) Text Message: enter via text messaging (“SMS”) by texting the entry code word “TRIDENT” to the cellular number 50500 (the “Short Code”). Once an entry code word is received and participant replies “Y” to the invitation to opt-in in to Trident Mobile and share his/her location to receive local offers (only required on first visit), participant will receive a reply message stating whether his/her entry was received. Standard text messaging charges by wireless carrier apply. Text STOP to 50500 to stop. Text HELP to 50500 to get help. If you do not reply to the invitation, text “N” to deny the offer, or text STOP or HELP you will not automatically receive a sweepstakes entry. OR B) Online: log on to www.tridentoffers.com and follow the onscreen instructions to register (on first visit only) and enter. Limit one entry per cell phone number/email address/person per each method of entry per day for a maximum of up to two entries per day. Use of any robotic, automatic, programmed or similar entry method or more than two entries per day will void all entries and result in disqualification.

2. ELIGIBILITY: Promotion is open only to residents of the 50 United States and D.C., 18 years of age and older as of March 23, 2013, except for employees of Mondelēz Global LLC (“Sponsor”), Promotions.com, LLC (“Judges”), Roximity, their affiliates, subsidiaries and agencies (collectively “Promotion Parties”), and members of their immediate family or persons living in the same household (whether related or not). Void where prohibited.

3. RANDOM DRAWINGS: One winner will be selected in daily random drawings on or about the day following each day of the promotion from among all eligible entries received the day prior. Drawings will be conducted by Judges. Non-winning entries from each daily drawing are not eligible for subsequent daily drawings. Odds of winning any drawing will depend upon the number of eligible entries received for each drawing. Potential winners who entered via text will be contacted by text and must follow the onscreen instructions to redeem their prizes online as instructed by June 9, 2013 or prize will automatically be forfeited. If potential winner won online, the prize will be shipped to the address provided when the winner registered. The return of any prizes/prize notifications as undeliverable may result in disqualification and an alternate winner may be selected.

4. PRIZES AND APPROXIMATE RETAIL VALUES (“ARVs”): Seventy (70) Grand Prizes (1/day): one year supply of Trident gum awarded as 52 single packages of Trident gum (Sponsor to designate flavors). ARV: $70.48. Total ARV of all prizes is $4,933.60. No cash equivalents, substitutions, or transfers of prizes permitted by winners. Limit one prize per person.

5. GENERAL RULES: All income taxes, if any, resulting from acceptance of prizes are the responsibility of the winners. By entering sweepstakes, entrants (and their parents/legal guardians if entrants are minors) accept and agree to these Official Rules and the decisions of Judges, which shall be final in all matters. By participating and accepting prizes, participants and winners (and their parents/legal guardians if participants/winners are minors) agree to hold Promotion Parties, their affiliates, directors, officers, shareholders, employees and assigns harmless against any and all claims and liability arising out of participation in the promotion and use or redemption of prizes. Acceptance also constitutes permission to the Promotion Parties to use winners’ names, likenesses (and biographical information) for marketing purposes without further compensation or right of approval, unless prohibited by law. The Released Parties are not responsible for lost or late entries, text messages or mail, or for technical, hardware or software malfunctions, lost or unavailable network, wireless service, cellular tower or other connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this promotion, or by any human error which may occur in the programming of this promotion. If, in the Judges’ opinion, there is any suspected evidence of tampering with any portion of the promotion, or if technical difficulties compromise the integrity of the promotion, the Judges reserve the right to modify or terminate the sweepstakes in a manner deemed reasonable by the Judges, at the Judges’ sole discretion. If terminated, prize will be awarded in a random drawing using all non-suspect entries as of the date of termination. In the event a dispute arises as to the identity of a potentially winning online entrant, entries made by internet will be declared made by the name on the online entry form. All federal and state laws apply.

6. WINNERS’ LIST: For the names of the winners, available after June 28, 2013, send a self-addressed, stamped (#10) envelope to: Trident Roximity Sweepstakes – Winners’ List, P.O. Box 329, Elmhurst, IL 60126. Requests must be received by June 14, 2013.

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