The Picture Paw-fect Competition

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ScreenHunter_1102 Apr. 27 13.00

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  1. ELIGIBILITY: The Promotion is open only to individuals who are legal residents of the 50 United States or the District of Columbia, who are 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE, and 21 or older if a resident of MS) and who own at least one dog or cat. Open to amateur photographers only; individuals who earn their primary income as a photographer are not eligible. Void outside the U.S.A. and where prohibited or restricted by law. Internet access and a valid e-mail address are required to participate in this Promotion. The following individuals are not eligible: employees, contractors, directors and officers of Nestlé Purina PetCare Company (“Sponsor”), its parent, subsidiaries and affiliated companies, and the Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling and spouse or “step” of each) of, and those living in the same households as, each such individual. All Entries become the property of Sponsor. By entering this Promotion, Entrants accept and agree to be bound by these full Official Rules and the decisions of the judges, which shall be final, binding and conclusive on all matters.
  2. TO ENTER: Visit (the “Web site”) beginning at Noon ET on April 23, 2013 and ending at Noon ET on May 13, 2013 (the “Entry Period”) and follow the instructions to enter the Purina Picture Paw-fect Competition (the “Contest”) and/or to enter the Pet Food Sweepstakes (“Sweepstakes”), collectively referred to as the “Promotion.” Entrants may earn an entry into the Sweepstakes by either submitting an entry into the Contest or by entering into the Sweepstakes separately. Entrants are permitted only one (1) entry into the Sweepstakes regardless of which method they choose to earn that entry. All verified winners will be announced on the Web site on or about 7/15/13.
  3. CONTEST SUBMISSIONS: Complete the online registration form and upload your original photo to the appropriate category (see below for category details). All Contest entries must be submitted by Noon ET on May 13, 2013. Judging is expected to be completed on or about June 12, 2013 and Public Voting will begin on June 17, 2013 at Noon ET and end on June 26, 2013 at Noon ET.
  4. CONTEST CATEGORIES: “Sign Language” and “Too Cute for Words” will have separate categories for Cat and Dog, for a total of four (4) categories:
    Category Description
    i. Sign Language (Cat) Take a picture of your cat or dog with a sign that speaks for your pet. The sign should include a written message that’s original, upbeat and brings the photo to life. Photo must include a sign with a written statement. Sign captions must be in English.
    ii. Sign Language (Dog)
    iii. Too Cute for Words (Cat) Show us the cutest photo of your cat or dog! Let your pet’s cutest facial expression and body language show off his or her personality. These pictures—and expressions—speak for themselves.
    iv. Too Cute for Words (Dog)

    Only one (1) cat OR one (1) dog may be depicted in the photo submitted into each category; each entry must be unique.

      • Each entrant may submit one (1) photo per category (Sign Language – Cat, Sign Language – Dog, Too Cute for Words – Cat, Too Cute for Words – Dog), for a maximum of four (4) entries into this Contest. Each entry must include the following:
          • A completed registration form, including your name, mailing address (no P.O. boxes), daytime telephone number, confirmation that you are at least 18 years of age and e-mail address.
          • Your pet’s name: Must be no more than 50 characters (including spaces) in length.
        • An original photo:
          • Photo may not exceed 3 MB in file size.
          • Photo must be submitted in either JPG, GIF or PNG format.
          • Only one (1) cat may appear in a cat category photo. Only one (1) dog may appear in a dog category photo. Cats and dogs may not appear in the same photo. Entries featuring multiple pets of ANY kind (e.g., photo of a cat looking into a fish bowl) will be disqualified.
          • Dogs or Cats depicted in photos must be owned by the entrant submitting the entry.
          • Photos may not show any identifiable person (e.g., photo may show visible arm, leg, lap, silhouette or the like, but individual persons may not be identified. Pet must be the featured subject.).
          • No logos or branded products (including Purina® brand products) are allowed in the photos.
          • Photo should represent the category it is submitted in.
      • Because Sponsor promotes the compassionate care of all pets, entries showing or describing animals in unsafe situations or not exemplifying responsible pet ownership, in Sponsor’s sole discretion, will not be considered and will be disqualified.
    • All Contest entries must be received by Noon ET on May 13, 2013. Once you upload your photo and submit your entry, your entry is final and may not be modified or edited. Sponsor is not responsible for lost, late or incomplete Entries. If a problem occurs in the online submission process, entrant should receive an “Error” message. Neither Sponsor nor the Administrator will be responsible for any photo not actually received due to incomplete or improper transmission. Similarly, neither Sponsor nor Administrator has any obligation to advise entrant of an incomplete entry.
      • By submitting an entry, entrant represents and warrants that:
        • The entry is original and has been legally created by entrant;
        • Each element of the entry does not infringe the intellectual property, privacy or publicity rights, or any other legal or moral rights of any third party and will not constitute libel or defamation of any third party;
        • The entry has not been entered in previous contests or won previous prizes or awards;
        • Has not been published or distributed previously in any media;
        • The dogs and/or cats featured in the photo are owned by the entrant; and
        • Entrant has all necessary rights to grant the rights set forth in these Official Rules.
      • Entrant further represents that he/she owns all rights to each element of his/her entry, including, without limitation, the copyrights in the photo and description. If someone other than the entrant contributed to the production of the entry in any way, including taking the picture or writing the description, entrant must obtain a written assignment of rights to the materials produced by such individual.
      • Sponsor and/or the Administrator may prohibit an entrant from participation in the Contest, at their sole discretion, if the entrant shows a disregard for, or attempts to circumvent, these Official Rules or acts: (a) in a manner that affects the administration, security, fairness or proper play or conduct of the Contest in any way; (b) with an intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in any other disruptive manner.
      • Sponsor reserves the right to, and may or may not, monitor/screen entries prior to posting them to the Web site. By entering, you acknowledge that Sponsor has no obligation to use or post any entry you submit. Sponsor reserves the right to waive the entry requirements set forth herein in its reasonable discretion. No correspondence about entries will be entered into, nor will entries be acknowledged or returned. If all required information is not included, entry may be disqualified. Sponsor reserves the right in its reasonable discretion, during or upon completion of the Contest, to request that any entrant resubmit his or her entry that fails to comply with the Official Rules prior to any judging period or to reject any entry that it finds, in its sole discretion, to violate any of the requirements set forth in these Official Rules or it finds to be offensive, in violation of any law, regulation or right of any third party. Sponsor may, but is under no obligation to, post entries to the gallery atwww.PureLoveForPets.comand its other social media and online sites including, but not limited to, Facebook, Pinterest, YouTube, MySpace, Petcentric and Posting of any entry is subject to the sole discretion of Sponsor and Administrator.
  7. CONTEST WINNER DETERMINATION: The potential Contest winners will be determined from the Finalists with the highest scoring entries based on 60% from the outcome of the Finalist Round of Judging and 40% from the outcome of the online Public Vote, as outlined in Section 8 and Section 9 below. Potential Contest winners will be contacted via Federal Express at the mailing address provided at registration, and may be required to complete, sign and return an Affidavit of Eligibility, Liability Release, Copyright Assignment and, where lawful, a Publicity Release and any other documentation requested by Sponsor. All completed documents must be returned to Sponsor within seven (7) days or potential winner will be disqualified and an alternate potential winner will be determined from the entrant with the next-highest scoring entry. In the event of a winner’s disqualification for any reason, the entrant with the next-highest scoring entry will be determined the alternate potential winner. In the unlikely event of a tie for any prize level in any category, the tied entries will be re-judged using the same judging criteria used to determine the Finalists; the entry with the highest score will then be deemed the potential winner for the appropriate prize level in that category. Winners will be required to irrevocably assign and transfer to Sponsor any and all rights, title and interest in his/her entry, including, without limitation, all copyrights, and agree to waive all moral rights in that entry (see Section 12 below). The verified winners will be notified after the results are finalized and will be announced on or about July 15, 2013 on the Web site.
  8. FINALIST ROUND OF JUDGING (60% of total score): Contest entries for each category will be independently judged, then evaluated by Sponsor and its animal behaviorist(s), to determine the ten (10) highest scoring entries in each Cat and Dog category, each a “Finalist,” subject to verification. Entries will be evaluated based on the following weighted criteria:
    • Sign Language (Cat) & Sign Language (Dog):
      50% – Caption within the sign enhances the photo Written message should be original and upbeat (e.g. clever and funny, warm and loving, witty and sarcastic).
      30% – Overall presentation The written message brings the photo to life.
      20% – Appearance Overall appearance of pet and quality of photo
    • Too Cute for Words (Cat) & Too Cute for Words (Dog):
      50% – Relevance to category title The pet’s facial expression and/or body language clearly represents the pet’s personality.
      30% – Appearance Overall appearance of pet and quality of photo.
      20% – Emotional response The pet’s facial expression and/or body language evokes a lighthearted and positive emotional response.

    In the event of a tie in any category, the tie will be broken based on the highest score in the first judging criteria, continuing thereafter to each judging criteria in order, as needed to break the tie. The ten (10) highest scoring entries within each of the four (4) categories will be posted online for public voting. Sponsor reserves the right to select fewer than ten (10) Finalists in each category if, in its sole discretion, it did not receive a sufficient number of eligible Entries in that category or if Sponsor is unable to verify the eligibility of ten (10) Finalists in any category (as applicable). In the event an entrant has more than one (1) entry that qualifies as a Finalist in more than one category, only the highest scoring entry, regardless of the category under which the entry was submitted, will move on to the Public Voting phase. In the event of a tie, the tied entries will be re-judged by a new judge using the same judging criteria used to determine the Finalist entries. The entry that receives the highest score will then move on to the Public Voting phase. All Finalists will be contacted by phone between June 11, 2013 and June 13, 2013, at the phone number provided at time of entry to notify each Finalist that they have moved on to the Public Voting phase; messages may be left.

  9. PUBLIC VOTE (40% of total score): The confirmed Finalists’ entries in each category will be posted on the Web site.Internet access and a valid e-mail address will be required to access the Finalists’ voting page and cast a vote. Public voting will begin at Noon ET on June 17, 2013 and end at Noon ET on June 26, 2013 (the “Public Voting Period”).Participants who register to vote will be able to cast one (1) vote per category, per day; for a total of 4 votes each day during the Public Voting Period. Any suspected or deliberate attempt to manipulate, or otherwise fraudulently tamper with the voting process, may result in disqualification of the voter and his/her votes, and/or the Finalist, at the Sponsor’s sole discretion. Fraudulent tampering includes, but is not limited to: (a) using any e-mail address for which the voter is not the Authorized Account Holder to cast proxy votes; (b) using multiple e-mail addresses to vote; (c) vote brokering, partnerships or alliances that exist for the purpose of exchanging votes (e.g., my supporters will vote for you if your followers vote for me); or (d) votes generated by the use of a macro, script, bot or other automatic voting software, which is prohibited. In the event that fraudulent tampering is suspected and/or detected, all suspect votes will be voided, if possible, and the voter will be blocked from any further participation in the Contest; and if such conduct is encouraged or performed by a Finalist, such Finalist may be disqualified. All votes cast are subject to verification and compliance with these Official Rules.Sponsor reserves the right to monitor any social media pages belonging to the Finalists during the Public Voting Period. Finalists agree to give Sponsor (or Administrator) viewable access to Finalists’ social media pages solely to help ensure all Finalists participate in the program in accordance with these Official Rules. Viewable access may mean allowing Sponsor or Administrator to “friend” or “follow” you.
  10. GRANT OF RIGHTS: By submitting an entry into the Contest, each entrant irrevocably grants Sponsor and its affiliates, legal representatives, assigns, agents and licensees, a non-exclusive, royalty-free, unconditional, perpetual right and permission to reproduce, modify, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, edit, exhibit and/or otherwise use or reuse in whole or in part in any manner (without limitation as to when or to the number of times used), each element of the entry, including, but not limited to, the entrant’s name, city and state of residence, likeness, image, voice (collectively, “Likeness”), and/or statements regarding his/her participation in this Contest (with or without using the entrant’s name) in any and all media without limitation as to time or territory, and without additional compensation or approval from the entrant or any other party, except where prohibited by law. Entrant waives intellectual property rights, privacy/publicity rights or other legal or moral rights that might preclude the Sponsor’s use of any element of the entry, and agrees not to sue or assert any claim against the Sponsor for the use of any element of the entry or entrant’s Likeness or statements. If requested, entrant will sign any documentation required for Sponsor or its designees to make use of the rights entrant is granting herein. Sponsor is in no way obligated to use any entry and entrant may or may not be given any credit or attribution if any element of the entry is subsequently used by Sponsor. Entrant agrees to waive all claims to receive any royalties of any kind now or in the future from Sponsor or its designees for any use of his/her entry, including copyright or trademark royalties, and entrant represents, warrants and agrees that no other party is entitled to claim any royalties from the use of the entry as set forth in these Official Rules. Entrant further grants all end users of Sponsor’s Web site (a) the ability to rate, vote, review, comment on and tag the entry; (b) the ability to send and distribute the entry via e-mail, instant messenger, a share on social media or a pin (via Pinterest) and tag via social media or other electronic means. Entrant acknowledges that Promotion Parties will not be responsible for the public’s use of the entry and forever releases and holds the Promotion Parties harmless from and against any liability of any kind arising from or in connection with the use of the entry. Entrant acknowledges and agrees that Sponsor has no, nor shall have in the future any, duty or liability, direct or indirect, vicarious, contributory or otherwise, with respect to the infringement or protection of any copyright in and to entrant’s entry or any portion thereof.
  11. CONTEST PRIZES: GRAND PRIZES (4): One (1) Grand Prize winner in each category will receive $7,500 awarded to the winner as a check. Total Approximate Retail Value (“ARV”) of Each Grand Prize: $7,500. FIRST PRIZES (4): One (1) First Prize winner in each category will receive $3,000 awarded to the winner as a check. ARV of each First Prize: $3,000. SECOND PRIZES (4): One (1) Second Prize winner in each category will receive $1,000 awarded to the winner as a check.ARV of each Second Prize: $1,000. THIRD PRIZES (28): Seven (7) Third Prize winners in each category will receive Purina® brand Pet Food awarded in the form of four (4) coupons, each redeemable for one (1) free, up to $25, bag of Purina® brand Pet Food, any size, any variety. ARV of each Third Prize: $100. TOTAL ARV OF ALL PRIZES: $48,800. 
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