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ScreenHunter_789 Jan. 15 13.51Click image to enter!


1. Promotion Period: Lipton Iced Tea Dance Central 3 and Brisk Gears of War: Judgment Instant Win Game
and Sweepstakes (the “Promotion”) begins at 12:00 p.m. Eastern Time (“ET”) on December 27, 2012 and
ends at 11:59:59 p.m. ET on April 30, 2013 (the “Promotion Period”). The Administrator’s computer clock
is the official time-keeping device for the Promotion. For purposes of these rules, a “day” is defined as a
twenty-four (24) hour time period beginning at 12:00:01 a.m. ET through 11:59:59 p.m. ET, except for first
“day” of the Promotion which begins at 12:00 p.m. ET and ends at 11:59 p.m. ET.
2. Eligibility: Open only to legal residents of the fifty United States and the District of Columbia who are 18
years of age and older as of the date of participation. Employees of The Pepsi-Lipton Tea Partnership (the
“Sponsor”), PepsiCo, Inc., Conopco, Inc., d/b/a Unilever, Microsoft Corporation, Pepsi-Cola Company, its
bottlers, Prize Logic, LLC (the “Administrator”) and each of their respective parents, subsidiaries, divisions,
affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively “Sponsor
and its Administrators”) and the immediate family members or persons living in the same household of
each, are not eligible to participate or win.

3. How to Enter the Promotion:
a. How to Play the Instant Win Game: During the Promotion Period, you may purchase specially marked
Brisk Iced Tea products (24oz cans, 12 packs of 16.9oz bottles, 12 packs of 12oz cans, 128 oz bottles, or
1L and 2L bottles) and 100% Natural Lipton Iced Tea products (12 packs of 16.9oz bottles, 20oz bottles,
64 oz bottles and 128 oz bottles) that contain a unique promotional code (the “Code”), while supplies last,
from participating retailers. (See Rule #4 of these Official Rules for instructions on how to obtain a
Code without a purchase.) After obtaining a Code, you may enter using the following methods:
i. Online: Visit (the “Website”) and enter your e-mail address begin
registering for the Promotion. To register, you must provide your complete first and last name, street
address (P.O. Boxes are not permitted), city, state, ZIP code, telephone number, and date of birth.
After registering, you will enter your Code and select to play for either the Lipton Iced Tea prize pool
or Brisk prize pool. By successfully registering for the Promotion and entering your Code or text
messaging as explained below, you will receive one (1) instant win game play (the “Game Play”).
After your Game Play is completed and received, you will receive either a win or lose message on
screen indicating whether you are a potential Instant Prize Winner.
ii. Text-Message: During the Promotion Period, you may enter by text messaging from your wireless
mobile device either “dance” for the Lipton Iced Tea prize pool or “game” for the Brisk prize pool to
short code “87963″. You will then be sent a follow up text message requesting you to reply with your
email address. You must reply with your email address to receive one (1) Game Play. After your
reply to the follow up message is received, you will be sent another text message identifying whether
you are a potential Instant Prize Winner or not. Participants must have a mobile phone with text
messaging capabilities to enter by text message and may incur a standard text message charge from
their wireless service provider for each message sent and received. Approximately four (4) text
messages will be required to enter. Check with your wireless service provider for details on these
and any other applicable charges. Message and data rates may apply. Participants are solely
responsible for any such wireless charges. Not all wireless carriers participate. Text message entries
will be deemed to have been submitted by the registered owner of the wireless number used to enter.
Not all wireless carriers participate. Text message entries will be deemed to have been submitted by
the registered owner of the wireless number used to enter.
IMPORTANT: Proof of sending a text message to the short code is not considered proof of delivery
to or receipt by Sponsor or Administrator. You may, at any time, choose to stop participating in this
Promotion by sending an opt-out text message stating “STOP” to 87963. If you send an opt-out text
message, you will be sent a reply text message, which will provide that you have been unsubscribed
and will receive no further messages along with a link to customer support for the Promotion. If you
send a text message stating “HELP” to 87936, you will be sent a reply text message, which will
include a link to customer support for the Promotion.
b. How to Enter the Sweepstakes: During the Promotion Period, you will receive one (1) entry into the
Sweepstakes for each eligible Game Play received.
The person submitting the Game Play or Sweepstakes Entry will be deemed the participant (the
“Participant”). All Game Plays must be received by 11:59:59 p.m. ET on April 30, 2013. Limit five (5)
Game Plays/Sweepstakes entries per Participant per day regardless of the method entry used to enter the
Promotion. Limit one (1) Game Play per Code. Normal Internet access, phone/usage charges imposed by your
on-line/phone service will apply. All Game Plays/Sweepstakes entries become property of the Sponsor.

4. How to Obtain a Code without a Purchase: Send your name and a complete address postmarked by April
16, 2013 to: LIT/Brisk Gaming Promotion, PO Box 760024, Dept 897-700, El Paso, TX 88576-0024. Limit
one (1) Code request per hand-addressed stamped outer envelope. Limit six (6) envelopes per day per
Participant. Code requests must be postmarked by April 16, 2013 and received by April 23, 2013. No
photocopied or mechanically reproduced entries or envelopes accepted. No responsibility is assumed by
Sponsor or its Administrators for lost, late, mutilated, illegible, incomplete, misdirected or postage-due mail.
To enter the Promotion, follow the instructions outlined in Rule #3.
5. Sweepstakes Random Drawing: Four (4) potential Sweepstakes Grand Prize winners will be selected in a
random drawing on or about May 1, 2013, from among all eligible Sweepstakes entries received from all
methods of entry in the Promotion. The random drawing will be conducted by the Administrator, an
independent judging organization whose decisions are final and binding on all matters relating to the
Sweepstakes drawing. The odds of winning the Sweepstakes Grand Prize will depend on the number of
eligible Sweepstakes entries received during the Promotion Period. The selected Grand Prize winners are
considered to be a potential winners subject to verification and compliance with these Official Rules.
6. PRIZES: Four (4) Grand Prize winners will have their choice of a themed Ultimate Entertainment Room.
Dance Central 3 themed Grand Prize package will consist of a Samsung 60-inch Class LED HDTV,
Samsung Blu-ray Home Theater System, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack,
Dance Central 3 for Xbox 360 and the Vision Fitness TF20 Classic treadmill with Passport™ module
(Approximate retail value $5,379.96).
Gears of War: Judgment themed Grand Prize package will consist of a Samsung 46-inch Class LED
HDTV, Logitech Surround Sound Speaker System, two (2) X Rocker® Pro Series Wireless Video Gaming
Chairs, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack, two (2) additional Xbox 360 Wireless
Controllers, Xbox LIVE 12 Month Gold Membership, two (2) Xbox 360 Rechargeable Battery 2-Packs, Xbox
360 Quick Charge Kit, Xbox 360 Wireless Headset with Bluetooth, Gears of War: Judgment for Xbox 360,
Professional Dart Board, Commercial Grade Glass-Front Beverage Cooler, Indoor / Outdoor Folding Table
Tennis Set (Ping Pong) and Full Size Foosball Table (Approximate retail value $5, 179.90 ).
Instant Prizes, ARV and Odds of Winning: The following instant prizes (each an “Instant Prize”) are
available to be won. Odds vary based on the number of visitors to the Website during the Promotion Period,
the number of prizes available and the time of Game Play. The total number of Instant Prizes will not exceed
the number of Instant Prizes stated in below. All Instant Prizes will be awarded provided there are a sufficient
number of eligible Winners, except that Instant Prizes that are unclaimed, unredeemed or returned as
undeliverable will not be awarded.
Dance Central 3
Instant Prize Description
ARV Quantity available
Xbox Console with Kinect
(Xbox 360 4 GB console with Kinect, 1-
month Xbox LIVE Gold membership)
$300.00 250
Xbox LIVE 1600 points $20.00 500
Dance Central 3 Game for Xbox 360 with
$50.00 500
Xbox LIVE “1” Month Gold
Membership Cards
$8.00 500
Approximate retail value of all prizes is up to $254,045.
7. General: Winner is solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the
ARV of the prize, if applicable. No cash equivalent or substitution of prize is offered, except at the sole
discretion of the Sponsor. No transfer of prize is permitted. If a prize, or any portion thereof, cannot be
awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater
value. Limit one (1) Grand Prize per Participant/household. Limit one (1) type of Instant Prize per
Participant/household. A Participant may win an Instant Prize and the Sweepstakes Grand Prize.
8. Game Piece/Code Verification: All Codes are subject to verification at the sole discretion of the Sponsor.
Anti-fraud detection devices may be used for verification purposes. Game pieces and Codes will be void if
they fail to pass anti-fraud detection measures, or, if determined by Sponsor in its sole discretion, to be
unauthorized, illegitimately obtained (i.e., through means other than those stated in Rule 3) or if they contain
an unauthorized message, code or other marking not issued by Sponsor for use in this Promotion, or if
defective or if they contain printing or other mechanical errors or are printed or produced in error or are
illegible or unreadable or blank. No prize claim will be valid if such entry is associated with any Code
deemed void for any reason, including without limitation, the following: (a) Code is not verified or
recognized as being validly issued by Sponsor in the Promotion; (b) Code is determined to be previously
Gears of War: Judgment
Instant Prize Description
ARV Quantity available
Xbox Console with Kinect
(Xbox 360 4 GB console with Kinect, 1-
month Xbox LIVE Gold membership)
$300.00 250
Xbox LIVE 1600 points $20.00 500
Gears of War: Judgment Game for Xbox
360 with Kinect
$50.00 500
Gears of War: Judgment – Hoodies $40.00 60
Gears of War: Judgment – T-Shirts $15.00 75
Gears of War: Judgment – Hats $10.00 100
Xbox LIVE “1” Month Gold Membership
$8.00 500
entered and used; (c) Code is incorrectly or incompletely entered or submitted; or (d) Code or corresponding
game piece is otherwise void. Each Participant acknowledges and agrees that the decisions of Sponsor shall
be final, binding and conclusive in all matters relating to the Promotion, including without limitation
determinations regarding the validity of game pieces, Codes, and other materials submitted for verification.
Sponsor shall have no obligation to the holder of any void game piece or Code. Sponsor may, at its sole
discretion and without obligation, elect to replace an illegible game piece with one (1) randomly selected
game piece, if appropriate, upon request while supplies last. Sponsor reserves the right to inspect and
examine any illegible game piece prior to issuing a replacement. Replacements shall be issued at Sponsor’s
sole discretion and may be denied in the event of non-compliance with these Official Rules. Except as
expressly stated above, Sponsor shall have no liability or obligation with respect to any void game piece.
9. Winner Notification: Potential Grand Prize Sweepstakes winners will be notified by telephone or mail
within three (3) days of the drawing at the phone number/postal address provided at the time of registration
on the Website. Any mail returned as undeliverable without a forwarding address or telephone notification
not confirmed to Sponsor within forty-eight (48) hours of notification may result in Prize forfeiture and an
alternate winner may be selected at Sponsor’s discretion. The potential Grand Prize Winner (or parent/legal
guardian if a Grand Prize Winner is a minor in her state of residence) will be required to sign and return an
Affidavit of Eligibility, liability/publicity release (except where prohibited by law) within five (5) business
days of notification attempt or the prize will be forfeited and alternate winner may be selected. Sponsor will
not be obligated to make more than three (3) attempts to award the Sweepstakes Grand Prize to an alternate
winner. All other Prizes will be sent to winners at the postal address provided during registration on the
Website. You are responsible for keeping your postal address updated on the Website. Allow 8 to 10 weeks
for delivery of Prize by mail following notification process. Prizes will only be delivered to addresses within
the United States.


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