See What’s Brewing Tour (the “Sweepstakes”)

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Click image to enter!

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: See What’s Brewing Tour (the “Sweepstakes”) is open only to legal residents
of the fifty (50) United States and the District of Columbia who are at least eighteen (18)
years old at the time of entry. Employees of Green Mountain Coffee Brewers Inc.,
VaynerMedia LLC, ePrize, Inc., and their parent and affiliate companies as well as the
immediate family (spouse, parents, siblings and children) and household members of each
such employee are not eligible. The Sweepstakes is subject to all applicable federal, state,
and local laws and regulations and is void in Puerto Rico and where prohibited. Participation
constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s
and Administrator’s decisions, which are final and binding in all matters related to the
Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Green Mountain Coffee Roasters Inc., 33 Coffee Lane, Waterbury, Vermont
05676. Administrator: ePrize, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Sweepstakes begins on September 14, 2012 at 12:00 a.m. Eastern Time
(“ET”) and ends on December 16, 2012 at 11:59 p.m. ET (the “Promotion Period”). The
Sweepstakes will contain fourteen (14) weekly entry periods (each a “Weekly Entry Period”)
according to the chart below.
Weekly Entry Period Start Date
12:00 a.m. ET
End Date
11:59 p.m. ET
Approximate Draw
Date
1 9/14/12 9/16/12 9/17/12
2 9/17/12 9/23/12 9/24/12
3 9/24/12 9/30/12 10/1/12
4 10/1/12 10/7/12 10/8/12
5 10/8/12 10/14/12 10/15/12
6 10/15/12 10/21/12 10/22/12
7 10/22/12 10/28/12 10/29/12
8 10/29/12 11/4/12 11/5/12
9 11/5/12 11/11/12 11/12/12
10 11/12/12 11/18/12 11/19/12
11 11/19/12 11/25/12 11/26/12
12 11/26/12 12/2/12 12/3/12
13 12/3/12 12/9/12 12/10/12
14 12/10/12 12/16/12 12/17/12
Administrator’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: During the Promotion Period, visit the Café Escapes Facebook Page
(www.facebook.com/cafeescapes) and click on the “See What’s Brewing Tour” application. If
you do not already “like” the Café Escapes, you must first click on the “like” button in order
to access the application. Once you enter the application, follow the links and instructions to
complete and submit the registration form including a valid home address. P.O. Boxes are
not permitted. You automatically will receive one (1) entry into the Sweepstakes. Limit:
Each person may enter one (1) time per Weekly Entry Period, during the Promotion Period.
Multiple entrants are not permitted to share the same email address. Any attempt by any
entrant to obtain more than one (1) entry per Weekly Entry Period by using
multiple/different email addresses, identities, registrations and logins, or any other methods
will void that entrant’s entries and that entrant may be disqualified. Use of any automated
system to participate is prohibited and will result in disqualification. In the event of a
dispute as to any registration, the authorized account holder of the email address used to
register will be deemed to be the entrant. The “authorized account holder” is the natural
person assigned an email address by an Internet access provider, online service provider or
other organization responsible for assigning email addresses for the domain associated with
the submitted address. Each potential winner may be required to show proof of being an
authorized account holder and will be required to sign a release and affidavit of eligibility
before claiming any prize.

5. Drawings: Administrator is an independent judging organization whose decisions as to
the administration and operation of the Sweepstakes and the selection of the potential
winners are final and binding in all matters related to the Sweepstakes. Administrator will
randomly select the potential Sweepstakes winners from all eligible entries received during
the applicable Weekly Entry Period, on or around the dates mentioned in the chart above.
Non-winning entries from prior Weekly Entry Periods do not carry over to subsequent
Weekly Entry Periods. The potential winners will be notified by mail, email or phone. If a
potential winner of any prize cannot be contacted, the potential winner forfeits his/her prize.
In the event that a potential winner of a prize is disqualified for any reason, Administrator
will award the prize to an alternate winner in a random drawing from among all remaining
eligible entries. Only three (3) alternate drawings will be held, after which the prize will
remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of
the Sweepstakes.

6. Prizes: FOURTEEN (14) PRIZES (one (1) per Weekly Entry Period): A Keurig Single-Cup
Brewer. Approximate Retail Value: $101.72. Prizes are non-transferable and no substitution
will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves
the right to substitute a prize or for one of equal or greater value if the designated prize
should become unavailable for any reason. Winners are responsible for all taxes and fees
associated with prize receipt and/or use. Odds of winning a prize depend on the number of
eligible entries received during the applicable Weekly Entry Period. Limit: One (1) prize per
person.

7. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Facebook Inc., VaynerMedia LLC, Administrator, and their respective subsidiaries, affiliates,
suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of
their respective parent companies and each such company’s officers, directors, employees
and agents (collectively, the “Released Parties”) from and against any claim or cause of
action, including, but not limited to, personal injury, death, or damage to or loss of
property, arising out of participation in the Sweepstakes or receipt or use or misuse of any
prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each
winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph,
voice, opinions and/or hometown and state for promotional purposes in any media,
worldwide, without further payment or consideration.

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